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Tag Archives: Advertising

Giving up on LIFE

This is my official 911 call to all advertising copywriters. If you’ve ever used the word “LIFE” in any headline, body or web copy, it’s time to turn in your union card and head for Arby’s. They’re in desperate need of cheese slicers.  The ad landscape is awash in LIFEstyle messages. Enough! You’re sucking the [...]

Posted 18 August 2008 † mark § Uncategorized ‡ Comments (2) ° Also tagged: , ,

Death of the BS Artists

Caustic relationships between Advertising and PR folk date back to the earliest days of modern truth stretching. So, all cards up. I’m an Ad Guy. And I admit, I’ve met some fairly interesting PR wonks over the years. None that I’d take home to meet the family, but good sorts. They snort in our direction [...]

Posted 13 August 2008 † mark § Advertising Chatter ‡ Comments (5) ° Also tagged: , , ,