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	<title>PixVox &#187; copy writing</title>
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		<title>Giving up on LIFE</title>
		<link>http://www.markportrait.com/2008/08/18/giving-up-on-life/</link>
		<comments>http://www.markportrait.com/2008/08/18/giving-up-on-life/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 15:38:41 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[slogans]]></category>

		<guid isPermaLink="false">http://www.markportrait.com/?p=42</guid>
		<description><![CDATA[This is my official 911 call to all advertising copywriters. If you&#8217;ve ever used the word &#8220;LIFE&#8221; in any headline, body or web copy, it&#8217;s time to turn in your union card and head for Arby&#8217;s. They&#8217;re in desperate need of cheese slicers.  The ad landscape is awash in LIFEstyle messages. Enough! You&#8217;re sucking the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.markportrait.com/wp-content/uploads/2008/08/istock_000005617265xsmall.jpg"><img class="aligncenter size-medium wp-image-107" title="istock_000005617265xsmall" src="http://www.markportrait.com/wp-content/uploads/2008/08/istock_000005617265xsmall-300x199.jpg" alt="" width="300" height="199" /></a>This is my official 911 call to all advertising copywriters. If you&#8217;ve ever used the word &#8220;LIFE&#8221; in any headline, body or web copy, it&#8217;s time to turn in your union card and head for Arby&#8217;s. They&#8217;re in desperate need of cheese slicers.  The ad landscape is awash in LIFE<em>style</em> messages. Enough! You&#8217;re sucking the LIFE out of life.</p>
<p>Before we tackle some of the most blatant violators, let&#8217;s be fair and extend a golf clap to these fine products and pubs that get a pass.</p>
<ul>
<li><strong>Lifesavers</strong></li>
<li><strong>Life Magazine</strong></li>
<li><strong>Life</strong> <strong>Cereal</strong></li>
<li><strong>Life</strong> <strong>the board game</strong></li>
<li><strong>Life Insurance</strong> (just kidding)</li>
<li><strong>Life</strong> (I only have one to give to my country)</li>
</ul>
<p>And now, here are just a handful of Hall of Fame LIFE<em>suckers</em>.</p>
<ul>
<li>LIFE Comes At You Fast &#8211; <strong>Nationwide Insurance</strong> <em>(step aside or we&#8217;re mailing a check to your family)</em></li>
<li><em>Life</em> Beckons. Choose wisely <strong>Amstel </strong><em>(pick the wrong beer and die)</em><strong><br />
</strong></li>
<li><em>Life</em> is ticking <strong>Timex</strong>.  <em>(tell me about it)</em></li>
<li>Leading Light for <em>Life</em>. <strong>Pfizer</strong> <em>(absolutely no clue. Better copy writing through pharmaceuticals?)</em></li>
<li>My <em>life</em>. My card. <strong>American Express</strong><em> (my draining cash flow)</em></li>
<li>Shoes for <em>life</em>. <strong>Clarks Shoes</strong> <em>(wow, one pair that expands and then gets super comfy 75 years later)</em></li>
<li>Healthy, Beautiful Smiles for <em>Life</em>. <strong>Fixodent</strong> (<em>except when they&#8217;re in a glass of water)</em></li>
<li>Where there&#8217;s <em>life</em>, there&#8217;s Bud. <span id="topstuff"><strong>Anheuser Busch </strong><em>(where there&#8217;s vomit there&#8217;s lost car keys)</em><br />
</span></li>
<li>Take it for <em>Life</em>. <strong>Midol</strong> <em>(I swear, 33 years of marriage and not an unpleasant moment)</em></li>
<li><em>Life</em> is a journey, travel it well. <strong>United Air Lines</strong> (please return your life to its full upright position)</li>
<li><em>Life&#8217;s</em> a sport. Drink it up <strong>Gatorade</strong> <em>(bad news&#8230;you&#8217;re sweating purple)</em></li>
<li>Soak up life <strong>Viva Paper Towels</strong> <em>(now that&#8217;s what I call absorbent)</em></li>
<li>Grab <em>Life</em> by the Horns. <strong>Dodge</strong> <em>(grab your wallet. You own a Dodge)</em></li>
<li><em>Life</em> uninterrupted. <strong>Luvs</strong> <em>(finally a diaper that never needs changing)<br />
</em></li>
<li>Eat <em>Life</em> Up. <strong>Wish-Bone Salad Dressing </strong>(life over 50 = lettuce)</li>
<li>It&#8217;s not a hotel, it&#8217;s a way of <em>life</em>. <strong>Holiday Inn</strong> (no it&#8217;s a motel)</li>
<li>The Way <em>Life</em> Should Be. <strong>Sicily</strong> (an offer you can&#8217;t refuse)</li>
<li>Live <em>Life</em>. Stay Free. <strong>Poise</strong> pads and pantiliners <em>(Pretty sure this isn&#8217;t a guy thing)</em></li>
<li><em>Life</em> is harsh. Your tequila shouldn&#8217;t be. <strong>Jose Cuervo</strong><em> (harsh is a Curevo hangover)</em></li>
<li>Your Best LIFE Now by <strong>Joel Osteen</strong> <em>(just cause this guy makes my molars ache)</em></li>
</ul>
<p>Last and certainly least&#8230;</p>
<ul>
<li>Discover a Healthier Slice of <em>Life</em>! <strong>Kingsmill Bread</strong> <em>(You&#8217;re killing me!)</em></li>
</ul>
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